Reviewed · MYRTLE BEACH TOURS
Original Motown Tribute Show
Motown still knows how to fill a room. At GTS Theatre in Myrtle Beach, this two-hour cabaret revue runs through hits linked to Diana Ross, the Temptations, Marvin Gaye, Stevie Wonder, the Jackson 5, Gladys Knight, and more. I like the strong vocal performances and the easy, friendly audience interaction. The main caution is seating: third-party tickets place you in the Bronze section at the back.
This is a compact show with plenty of personality. I also like the small venue, where the cast can connect with the audience instead of performing from far across a giant stage. Still, the chairs are close together, snacks are limited, and the show may feel less polished if you expect a full-scale concert production.
In This Review
- Key points to know before you book
- A Motown playlist brought to the stage
- What happens when you arrive at GTS Theatre
- Bronze seating and the real meaning of the ticket price
- The music, voices, and stage energy
- The small theater: advantage and compromise
- Who will enjoy this show most
- Accessibility and practical comfort
- Cancellation and booking timing
- Is the Original Motown Tribute Show worth booking?
- FAQ
- How long does the Original Motown Tribute Show last?
- Where is the show located?
- What seating comes with third-party tickets?
- Can I upgrade a third-party ticket at the theater?
- How early should I arrive?
- Is GTS Theatre wheelchair accessible?
- Can I cancel for a refund?
Key points to know before you book

- A two-hour Motown cabaret: The program moves through classic songs from several major Motown artists, with humor, choreography, and short bits of musical background.
- The venue is intimate: The last row is reportedly less than 30 feet from the stage, but Bronze seating uses black banquet chairs near the back.
- Third-party tickets mean Bronze seating: Seats in this section are first come, first served, with no upgrades available through the theater.
- Arrive early: Doors open 45 minutes before showtime and close 10 minutes before it begins. Late arrivals are not seated.
- Best for music fans and casual evenings: It works well for a date, a birthday, a family outing, or a girls’ night.
- The show earns strong marks overall: It has a 4.8 rating from 810 reviews, with 95 percent of customers recommending it.
A Motown playlist brought to the stage

The Original Motown Tribute Show is built around the songs that made Motown a household name. You can expect music connected to Diana Ross and the Supremes, the Four Tops, Martha and the Vandellas, Stevie Wonder, the Temptations, Marvin Gaye, the Jackson 5, Lionel Richie, Gladys Knight, and other major figures.
The appeal is not just the song list. The performers also bring in humor, personality, movement, and direct contact with the crowd. The strongest praise centers on the singers’ voices, harmonies, and willingness to interact. That matters in a tribute show. You are not simply sitting in the dark while a band runs through a playlist. The cast works to make the room feel involved.
One particularly nice touch is the historical context woven into the program. This is not presented as a formal lecture, but you get some background about Motown and the artists behind the music. If you know the songs well, those short explanations can add meaning without slowing the show.
The program has been presented since 1988, which gives it a long-running place in Myrtle Beach entertainment. The cast and exact emphasis can vary by performance, but the central idea remains the same: bring familiar Motown songs to life with a live group of singers.
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What happens when you arrive at GTS Theatre
The theater is at 1220 Port Drive, about one mile south of Myrtle Beach International Airport and just off Highway 17 Bypass. It shares a parking lot with Jamin Leather, so that signage is useful when you are finding the entrance.
Doors open 45 minutes before showtime. I would aim to arrive at least 30 minutes early, even though the basic instruction says 20 minutes. That gives you time to park, check in, find your place in the Bronze seating area, and settle before the lights go down.
This timing matters more than it might at some other Myrtle Beach shows. Doors close 10 minutes before showtime, and late arrivals are not seated. The theater explains that its stage layout makes late seating impractical. No refund is offered if you miss the performance, so do not cut this one close.
The atmosphere is cabaret-style, with 1920s Gatsby-inspired décor. The building may look modest from outside, and the room is small, but that is part of the experience. You are close to the performers, and the sound system and acoustics receive frequent praise.
Bronze seating and the real meaning of the ticket price

The listed price is $64.23 per person, with taxes and fees included in that quoted amount. For a two-hour live show, that can be a fair Myrtle Beach evening price, especially if you enjoy classic soul and R&B. The value depends heavily on your seat and on how much you appreciate live vocals over elaborate production effects.
There is an important seating detail. Tickets sold through third-party booking companies are for the Bronze section only. These seats are at the rear of the theater, generally in rows six and seven, and are first come first served within that section. You do not select a specific seat, and the theater says third-party tickets cannot be upgraded at the door.
That policy has caused frustration for some ticket buyers. The problem is not necessarily the distance from the stage. The theater says the last row is less than 30 feet away, which is still quite close compared with a large concert venue. The issue is expectation. If you assume a general admission ticket gives you access to the best available seat, you may be disappointed when you are directed to the back.
For a better location, book directly through GTS Theatre. Direct reservations can include assigned seats in the VIP, Gold, or Red sections, depending on availability. VIP is in the first row with barrel chairs and cocktail tables. Gold occupies rows two and three, while Red seating is in rows four, five, and six. Prices and availability can change, so check the theater directly before making plans.
Another point deserves attention: third-party companies may charge more than the theater’s own ticket price. The venue says some outside companies retain a large share of the amount paid, and certain discount offers may involve a timeshare or sales presentation. Read the terms carefully. A cheaper-looking offer may not be the simplest purchase.
The music, voices, and stage energy

The singing is the heart of the evening. Many customers describe the performers as talented, coordinated, and well matched as a group. The harmonies are a key part of the Motown sound, and the show gives that quality plenty of room.
The cast also takes on music associated with different vocal styles. You may hear material connected with the Supremes, the Temptations, Michael Jackson, Marvin Gaye, Whitney Houston, and others. The program is not limited to one narrow version of Motown, so expect a broad celebration of classic soul and pop rather than a strict documentary about one record label.
The best moments are likely to be the big, familiar songs. Dancing in the Streets is one of the featured numbers, and it sets the tone for a program built around recognition and participation. You may find yourself clapping along, singing under your breath, or simply enjoying the memory of hearing these songs years ago.
Audience interaction is another repeated strength. The performers speak with the crowd, joke with one another, and create a feeling of shared occasion. Birthdays may receive special attention, including serenades for people celebrating that month. That makes the show a good choice for a birthday night or a family gathering.
The humor also helps. You are not required to be a Motown expert, and you do not need to sit quietly through a serious musical history lesson. The cast uses personality to keep the pace light.
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The small theater: advantage and compromise

The room is intentionally intimate. That means you are never lost in a huge audience, and the performers can see and respond to people in the seats. I see this as the show’s greatest practical advantage.
It also explains some of the complaints. Chairs can feel tightly spaced, especially in the back rows. There is not much room for dancing, despite the kind of music being performed. A few people also find the theater itself less impressive than the talent onstage.
Think of GTS Theatre as a working cabaret, not a grand Broadway house. The exterior and interior may not provide a dramatic arrival, but the show is the main event. Once the singers begin, the compact room helps the voices carry directly to you.
Snacks are limited, so eat beforehand if food is an important part of your evening. The experience is primarily a performance ticket, not a dinner-and-show package. You should also plan your night around the fixed start time, since there is no flexible late entry.
Who will enjoy this show most

I would recommend the Original Motown Tribute Show to anyone who already likes classic soul, R&B, and pop. It is especially suitable for couples, friends, families, and anyone planning a birthday outing.
It is also a smart choice if you want an evening away from Myrtle Beach’s most crowded attraction areas. The theater sits south of the main strip, near the airport, and offers a quieter alternative to rides, arcades, and large resort entertainment.
The show works for different ages because the music crosses generations. Older audience members may connect with the original Motown recordings, while younger people can enjoy the melodies, costumes, harmonies, and upbeat stage style. The performers keep the mood accessible rather than treating the program like a museum piece.
You may want to choose another type of entertainment if you expect a large live band, elaborate scenery, or a strict impersonation of one specific singer. This is a revue, with several performers sharing the program. It celebrates many artists instead of building the whole night around one exact celebrity likeness.
Accessibility and practical comfort

The theater is on one level and is wheelchair and stroller accessible. Service animals are allowed, and most people can take part without special physical requirements.
The seating is the bigger comfort issue. Bronze seats are black banquet chairs in the rear, while the front sections offer different chair and table arrangements. If you need more room, prefer a table, or simply want the most comfortable setup, direct booking is worth checking.
The theater’s staff has also received warm praise for helping people who need extra assistance. That is useful to know if someone in your party may need support getting seated or feeling comfortable in the room.
Cancellation and booking timing

You can cancel for a full refund up to 24 hours before the start time. Changes or cancellations inside that 24-hour window are not accepted, and the amount paid is not refunded.
The show requires good weather and a minimum number of participants. If poor weather cancels the performance, or if the minimum is not reached, you are offered another date or experience, or a full refund.
This experience is booked about 23 days ahead on average. That is a useful signal for planning. If you are visiting during a busy Myrtle Beach period, reserve early, particularly if you want direct-booked seating in the front sections. The theater says performances can sell out.
Is the Original Motown Tribute Show worth booking?
For most music fans, yes. The $64.23 price is reasonable for roughly two hours of live entertainment, taxes and fees included, and the strongest part of the experience is the cast. You get familiar songs, good voices, humor, historical notes, and plenty of contact with the audience.
I would book directly through GTS Theatre if seat location matters to you. If you buy through a third party, understand that you are purchasing Bronze seating at the back, first come first served, with no upgrade available. Arrive early and treat the theater as an intimate cabaret rather than a large concert hall.
Book this show for a relaxed night of nostalgia, especially if you want a date night, birthday outing, or family activity with music everyone can recognize. Skip it if you need lots of legroom, a full meal, or a major concert production. The voices and energy are the reason to go, and the compact setting is both the charm and the compromise.
FAQ
How long does the Original Motown Tribute Show last?
The show lasts approximately two hours.
Where is the show located?
The performance takes place at GTS Theatre, 1220 Port Drive, Myrtle Beach, South Carolina. The theater is about one mile south of Myrtle Beach International Airport, just off Highway 17 Bypass.
What seating comes with third-party tickets?
Third-party tickets are for the Bronze section at the back of the theater. Seating there is first come, first served, and specific seats are not assigned.
Can I upgrade a third-party ticket at the theater?
No. The theater states that third-party ticket holders cannot receive seating upgrades.
How early should I arrive?
Doors open 45 minutes before showtime. You should arrive at least 20 minutes early, and arriving around 30 minutes before the show gives you more time to check in and find a seat. Doors close 10 minutes before showtime, and late arrivals are not seated.
Is GTS Theatre wheelchair accessible?
Yes. The theater is on one level and is wheelchair and stroller accessible. Service animals are allowed.
Can I cancel for a refund?
Yes, if you cancel at least 24 hours before the start time. Cancellations or changes made less than 24 hours before the experience are not refunded.
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